Luca La Rocca, designer and creative. It´s a pleasure to work with people like Luca, he is always ready, helpful and collaborative.

«Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing.»

Creativity it is what Luca brings into our place with his presence, not only imagination, he show us the way to transform  ideas into products.

“Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness: ecstasy.” – Rollo May, The Courage to Create